Media and Public Opinion
Duration: 20 Hours | Prerequisites: None
Course Description:
This course examines how media systems influence political communication and public opinion in traditional and digital environments.
Course Objectives:
- Understand media systems and political influence
- Analyze political discourse in media
- Develop crisis communication strategies
- Evaluate persuasion techniques
- Apply digital media tools
Learning Outcomes:
- Assess media impact on public opinion
- Analyze political content across media platforms
- Design crisis communication responses
- Apply ethical persuasion strategies
Course Units:
- Unit 1: Media Systems and Political Communication
- Unit 2: Media Relations and Press Strategy
- Unit 3: Digital Media and Politics
- Unit 4: Social Media Influence
- Unit 5: Political Discourse Analysis
- Unit 6: Agenda Setting and Framing
- Unit 7: Crisis Communication Principles
- Unit 8: Managing Political Crises
- Unit 9: Propaganda and Persuasion
- Unit 10: Strategic Media Communication
