Political Strategy and Message Development
Duration: 20 Hours | Prerequisites: None
Course Description:
This course focuses on strategic political communication, message construction, storytelling, and political branding.
Course Objectives:
- Develop strategic communication frameworks
- Design effective political messages
- Apply storytelling techniques in political contexts
- Understand institutional communication
- Build leadership and political brands
Learning Outcomes:
- Create strategic political communication plans
- Craft persuasive political narratives
- Apply storytelling techniques effectively
- Develop political branding strategies
Course Units:
- Unit 1: Introduction to Political Strategy
- Unit 2: Strategic Planning in Political Communication
- Unit 3: AudienceCentered Message Design
- Unit 4: Political Messaging Techniques
- Unit 5: Narrative and Storytelling in Politics
- Unit 6: Political Speech and Discourse
- Unit 7: Institutional and Government Communication
- Unit 8: Public Leadership Communication
- Unit 9: Political Branding Fundamentals
- Unit 10: Leadership Image Management
